If you ever wanted to track the progress of your email campaign, Aweber has a great online tracking and reporting tool. But before you dive in, you should have clear expectations of what you want your email to achieve i.e. - Product sales (number / conversion) - Brand awareness - Customer retention Once your email has been sent you can then […]
After doing a bit of a data clean up on my Phone, I discovered that around 80% of my blog posts had been sparked off by me tapping away on my BlackBerry. I tend to use my phone to jot down blog post ideas/structure and then flesh them out later. I find that this works for me, [...]
There are a few guidelines to bear in mind when sending emails to your mailing list. Provide something of value when you email your list. Put the most important information at the top of your email. Try to keep content clear, concise and only to what is really needed. You have approximately 3 seconds to get your viewer to [...]
The other day I received a request from one of my clients who wanted to pre-fill subject lines with the appropriate info. This was for an email campaign with several email links embedded for different departments. This would prove useful when it comes to sorting them, using MS Outlook. If you are familiar with HTML then this [...]
Creating your first e-book can be a very daunting task – and rightly so. But with a bit of structure and a clear approach it’s not so bad. I would start off by identifying your purpose. Why are you creating an e-Book? I decided to create one for two reasons; 1. To inform my readers about blogging from a [...]
You know the saying, build your list, money is in the list…. Well, for the past couple of days, I have been playing around with a fantastic Wordpress plugin called PopUp Domination. It is a very slick looking popUp opt-in box which is guaranteed to boost your opt-in rate significantly. It’s being created and developed by a fellow [...]
Blogs can be a great medium to express and share views to the big world. They are also a fantastic platform for building and assisting online businesses. However, due to several reasons many blogs fail to take off. In this post, I will be highlighting some of the reasons and how to steer clear of them. Bad content First up [...]
Couple of weeks ago, I decided to upgrade the version of my Wordpress from 2.9.2 to 3.0. The install was smooth as expected, but things started to go pear shaped as most of my plugins decided not to work. It got so bad that must-have plugins were crashing my site. At this stage it was quite obvious that [...]
I would like to share with you latest review of Build a Superstar Blog e-book. This time the book has been reviewed by Mariam over at V.O.I.C.E a great blog that focuses on e-book reviews. I am super impressed by her review style and approach. She was able to breakdown the book into following categories Cover design, [...]
During one of my consulting projects, I had the task of extracting a tracking/campaign ID from a URL and displaying it on a page. Something along the lines of http://www.buildasuperstarblog.com/work.html?track_id=12345&page=work. This test URL contains tracking id “12345″ and a page titled “work”. For campaign and […]